Digital platform design and branding
Establishing your brand identity on the web is absolutely key to the success of your business over the long haul. Our expert branding team will work with you to synchronize your branding across all digital platforms for a seamless user experience.
Contact Us
What Are Digital Platforms?
We have already established that you are certainly a user of some of the digital platforms or that you have at least heard of Airbnb, Amazon, Booking.com, Spotify, Shopify, Facebook, Uber... These world-famous names are actually digital platforms that are interconnected between two different groups - one, usually suppliers, sellers or service providers, and the other consumers or buyers.
They can have different business models and interact with end-users in different ways. Accordingly, each platform has created different rules for optimizing these interactions.
Why are platforms and 'platform thinking' one of the key resources for modern business
People have been exchanging goods and services since ancient times, which is what they do today through the Internet, with one additional component - simple payment. This phenomenon is known as the Sharing economy technology.
Such a business model has given rise to interesting phenomena in modern business so, for example, Alibaba, one of the largest retailers, does not have its own stock or goods and never has to do inventory. Uber, as the largest taxi company in the world, does not have its own vehicles. Airbnb, as the largest accommodation provider in the world, does not own real estate. Facebook, as the most famous social network, does not create its current content, others do. It has succeeded in developing a network of its users, who publish content, and those who pay for their marketing campaigns.
If you may think that platforms are limited to specific age groups, this is not true. Disneyland’s primary users are kids, but their entertainment is actually paid for by their parents.
Questions about digital platforms and branding
What does the digital platforms and branding service cover?
Kings Landing's digital platforms and branding service aligns brand identity across digital product experiences. Platform design considers the different participant groups, their interactions, and the rules behind them so the brand and the product work together.
What is a digital platform in this context?
A digital platform is a software service that connects different participant groups, such as buyers and sellers or customers and service providers. The groups interact through shared workflows and product rules. A marketplace is one type of digital platform.
Why does platform design need more than consistent screens?
Different participant groups have different goals, permissions, and information needs. Platform design must connect their workflows and define how interactions work. Consistent branding helps people recognize the service, but it does not replace clear roles, rules, and user journeys.
Can different platform participants have different experiences under one brand?
Yes. Shared design patterns can keep the brand consistent while journeys differ where users have different goals, permissions, or information needs. Kings Landing's documented BauBau design gives workers a capture-and-submit path, managers a review-and-approval path, and clients and auditors permissioned access to approved information. It illustrates role-specific product design, not a claim that Kings Landing developed or operated the full platform.