A Ploy website budget has separate parts: agency delivery, the Ploy subscription and usage, third-party services, and maintenance. A platform's monthly price is not the price of a finished website.
Kings Landing quotes against an agreed scope, not a universal package price. This guide helps you compare the costs and responsibilities in a proposal before you hire a Ploy agency.
Separate the build from the monthly platform cost
Agency work can include defining the website's offer, organizing content, applying the brand's design system, building pages, configuring CMS templates, testing, launch, and handoff. The estimate depends on the work required, not only the number of pages.
A Ploy subscription pays for platform access and its included usage. External tools may have their own subscriptions or metered charges. Ongoing agency support is a separate agreement unless the proposal explicitly includes it.
Our Ploy website service explains the delivery offer. The hiring checklist explains what to ask each agency to include in its proposal.
Ploy's published subscription prices
Checked 9 October 2026 against Ploy's official pricing page. The page lists these base prices in US dollars per month. Ploy describes its self-service paid plans as month-to-month. Verify the current checkout, taxes, usage options, and entitlements before buying.
| Plan | Published base monthly price |
|---|---|
| Free | US$0 |
| Starter | US$50, with 4,000 credits per month |
| Pro | US$300, with 24,000 credits per month |
| Enterprise | Custom pricing and credit volume |
These figures are Ploy's platform prices, not Kings Landing project quotes. Ploy also describes higher credit tiers for paid plans. Confirm the usage allowance and cost for the way your team will build, edit, generate media, or run workflows.
Ploy's pricing page says credits are spent while work is being done and that a live, idle site uses minimal credits. That does not make continuing edits, image generation, enrichment, or recurring Ploybook runs free. Budget for the work you expect to perform after launch.
For custom-domain and integration requirements, confirm the actual entitlement before selecting a plan. The pricing page's feature summaries and its FAQ do not describe every allowance consistently. Its FAQ associates Starter with custom domains and Pro with some additional integrations, while other feature lists are broader. The integration documentation provides service-specific plan guidance. Ask Ploy to confirm any entitlement that determines your project cost.
What changes the agency estimate?
The design and content starting point
A usable design system, approved copy, and organized assets make the starting work different from an undefined brand and unfinished content. Moving existing content also requires decisions about what to retain, archive, rewrite, or redirect.
Say whether the agency is writing copy, preparing images, or implementing material you supply. A page with approved copy and a page that needs interviews and research are not the same deliverable.
Unique layouts and repeated content
A service page, comparison, article, and case study can share a brand without sharing one layout. Identify the unique page types and the repeatable templates. A collection of articles may need one template and an editable table rather than a separately built page for every record.
Our own-site case study shows the distinction between source-built page sections and CMS-backed content. Ask an agency to explain the model an editor will use after handoff.
CMS and connected-system work
Content fields, publication rules, account permissions, data mapping, and failure handling add work beyond page styling. Each external connection needs a defined operation and a testable result.
A Ploy workspace integration does not automatically deliver the same action to website visitors. Use the connected-systems service and practical CMS guide to identify where the proposed workflow runs and what the quote should cover.
Existing-site release responsibilities
A new independent website and changes on a live website carry different release work. Confirm responsibility for domain access, redirects, existing URLs, search metadata, and the checks needed before and after publication.
Do not assume a request to publish a few source-code changes excludes other changed pages. Ploy's site publishing deploys the current site. CMS records can remain drafts when their routes enforce a publication flag, but that is a content rule, not page-selective deployment.
Compare the same cost categories
| Cost category | Ask before agreeing |
|---|---|
| Agency delivery | Which pages, templates, content work, connections, checks, and handoff are included? |
| Ploy subscription and usage | Who pays, which plan is assumed, and what usage allowance supports the intended work? |
| External services | Which domains, email, automation, data, or other tools have separate fees and account owners? |
| Launch and migration | Who handles the live website, redirects, access, and post-release checks? |
| Support | Which fixes or ongoing changes are included, for how long, and under what response agreement? |
| Scope changes | How are additional pages, workflows, content, or revisions estimated and approved? |
The table is a proposal checklist, not a statement that every project needs every category. Identify recurring charges separately from one-off work. Ask whether taxes and third-party charges are included or excluded.
Decide who owns and pays for the account
Ploy's agency account guidance describes an agency-paid organization with client workspaces and separate client-owned organizations with their own billing. Account membership is organization-wide. A client needing isolated access should not be added to an organization containing other clients' work.
Agree who owns the domain, who holds the subscription, who can approve changes, and what happens if the agency relationship ends. A project-rights agreement is separate from simply having access to the platform.
Prepare a scope that can be quoted
Send your current website or first-release outline, the audience you want to reach, the main action a visitor should take, the page types, and the material that is already approved. List the content editors, external systems, account owners, and the intended support arrangement.
If you have a budget or deadline, share it so the agency can distinguish the required first release from later work. Compare exclusions as carefully as included deliverables. A lower quote is not directly comparable if another proposal includes content, CMS setup, migration checks, or handoff that it leaves out.
Discuss your website with Kings Landing for a scope-based quote. We do not publish a standard agency project price or delivery time that applies to every Ploy website.